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Plumber SEOCOMPANY
Case study / Window tinting company, California

Town-by-town pages took a tinting company past 280 leads a week

A service business that drives to the customer, losing to smaller local competitors. City-specific keywords and pages built at scale across California.

Headline result
5 to 280+
leads a week (40+ a day)
Campaign
February to July 2025
Plan
Golden, plus content writing
01 / The business

The business and its market

A tinting business able to work anywhere in the state, with good film and skilled installers, that almost nobody could find online. Smaller local shops that ranked in places such as Los Angeles, San Diego and San Francisco were winning the jobs.

Where it started

  • 3 to 5 inbound leads a week, not enough to sustain the business it wanted to be.
  • No city-by-city ranking strategy for a very large service area made of many separate local markets.
  • Losing business daily to smaller, local competitors that simply ranked better.
Utility room wall of red and blue PEX lines with brass fittings and shutoff valves
02 / The work

What was done

  1. Step 1

    Audit first

    The profile, hundreds of directory listings and the link profiles of the strongest rivals in every target city were reviewed before any new work started.

  2. Step 2

    A page for every city

    Each target city got its own landing page, written about that city and marked up with local schema, built to rank for searches that pair the service with the city name. No page was a copy with a different town dropped in.

  3. Step 3

    Citations and links

    Business listings added and corrected by hand on the directories that carry the most weight, and guest post links aimed at each city page as well as the site overall.

  4. Step 4

    Tracking and reporting

    Monthly link building and ranking reports, and call tracking so the growth could be tied to the SEO work.

03 / Results

The results

  • Weekly leads from 5 to over 280 (40+ a day)
  • Page one across dozens of California cities
  • Business operation grew 900%

February to July 2025, Golden, plus content writing plan. The numbers are the ones recorded when the campaign closed.

04 / For your shop

What it means for a plumbing company

Window tinting, like plumbing, is a service that goes to the customer across many towns. City pages worked here because each one was genuinely local. That is the only way service-area pages work for plumbers too.

The source describes the shift as happening over about four months of a six-month Golden campaign with content writing added.

Your service area is probably smaller than a whole state. The principle scales down: one useful page per town you really want calls from.

The plan behind it

Golden, $235/mo

20 keywords, 20 guest posts, 20 Web 2.0 posts, in-depth research, premium indexing, on-page audit and content gap analysis.

Start GoldenHow we do local SEO
05 / More results

Other case studies

Shutoff / Next step

Find out where your shop shows up at 2 a.m.

Tell us your website and the towns your trucks cover. By the next business day you will have a short written checkup: where you sit on the map for your main services, how your listing and site stack up against the shops ranked above you, and what we would fix first. It costs nothing and nobody will call you.