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Case study / Personal injury law firm, Texas

A personal injury firm reached the top 3 of a crowded local map pack

One of the most contested local markets there is. A precise local campaign on the firm's most profitable keywords instead of a wide net.

Headline result
+500%
qualified case inquiries
Campaign
January to May 2025 (5 months)
Plan
Golden
01 / The business

The business and its market

A respected personal injury law firm in a major Texas metro. It already ranked reasonably well and had 45 to 50 inquiries a week, but bigger multi-practice firms with larger budgets still outranked it for the cases it wanted most, such as car accidents and wrongful death claims.

Where it started

  • Competing in one of the most aggressive local search markets there is.
  • A website without strong local relevance signals or enough authority to beat established competitors.
  • A poorly optimized Google Business Profile, so it missed the map pack where most people make first contact.
Brass ball valve with a red handle on a copper pipe, water droplets on the metal
02 / The work

What was done

  1. Step 1

    Local SEO audit

    A full audit of the Google Business Profile, local citations and competitors' backlink profiles to find the weak spots and the openings.

  2. Step 2

    Hyperlocal optimization

    Service pages rewritten with geo-targeted content and local business schema markup, so each page clearly matched its service area.

  3. Step 3

    Citations and authority

    Citation cleanup and building across the major legal and local directories for consistent business information, plus high-authority backlinks.

  4. Step 4

    Reviews

    A routine for asking satisfied clients for reviews, which lifted both map pack position and social proof.

03 / Results

The results

  • +500% qualified case inquiries
  • Top 3 in the local map pack
  • +350% organic traffic from relevant local searches

January to May 2025 (5 months), Golden plan. The numbers are the ones recorded when the campaign closed.

04 / For your shop

What it means for a plumbing company

Personal injury law is one of the hardest local markets to rank in. The approach that worked there is the same one plumbing needs: an audit first, service pages that match the area, consistent citations and a steady flow of reviews.

The firm was not starting from zero, and still grew qualified inquiries 500%. If you already get some calls from Google, there is usually more on the table in the Map Pack.

Five months on Golden. Your results depend on your market and starting point.

The plan behind it

Golden, $235/mo

20 keywords, 20 guest posts, 20 Web 2.0 posts, in-depth research, premium indexing, on-page audit and content gap analysis.

Start GoldenHow we do local SEO
05 / More results

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Shutoff / Next step

Find out where your shop shows up at 2 a.m.

Tell us your website and the towns your trucks cover. By the next business day you will have a short written checkup: where you sit on the map for your main services, how your listing and site stack up against the shops ranked above you, and what we would fix first. It costs nothing and nobody will call you.