Personal injury law firm, Texas
+500%
qualified case inquiries
A personal injury firm reached the top 3 of a crowded local map pack
January to May 2025 (5 months). Golden package.
Case study / Roofing contractor, Florida
A Florida roofer stuck at 3 to 4 inquiries a week climbed to first place on the Google map
A home-service trade with emergency calls and bigger competitors holding the local results. Hyperlocal and emergency keywords, a rebuilt Google Business Profile, cleaned citations, a review routine and local links.
- Headline result
- +600%
- qualified, high-value leads
- Campaign
- March to September 2025 (6 months)
- Plan
- Golden
01 / The business
The business and its market
A skilled local roofing contractor in Florida with happy customers and good work, but almost no presence online. The jobs it wanted were full roof replacements; the jobs it was getting were small repairs.
Where it started
- 3 to 4 phone inquiries a week, mostly small, low-profit repairs.
- Thin website content and a weak backlink profile.
- An incomplete Google Business Profile with very few reviews.
- Larger competitors with longer online histories holding the local results, in a market where homeowners pick whoever they see first.
02 / The work
What was done
Step 1
Hyperlocal keywords
Service-specific searches tied to places, such as "[City] roof replacement" and "emergency roof repair [Neighborhood]". The same shape as "water heater replacement [town]" or "emergency plumber [neighborhood]" for a plumbing shop.
Step 2
Google Business Profile rebuild
The listing was rebuilt from the ground up: geo-tagged photos, detailed services and a full Q&A section, all aimed at the Map Pack.
Step 3
Citations
A citation building and cleanup campaign across the major home-service directories, including Yelp, Angi and Houzz, so the business read the same everywhere.
Step 4
Reviews
A simple process that asked happy customers for Google reviews, which grew both social proof and map visibility.
Step 5
Local links
Links that made sense for a local contractor: home-service directories, local community blogs and regional business associations.
03 / Results
The results
- +600% qualified, high-value leads
- #1 in the Google Map Pack
- Page one for 15+ local service keywords
- +400% organic traffic from local homeowners
March to September 2025 (6 months), Golden plan. The numbers are the ones recorded when the campaign closed.
04 / For your shop
What it means for a plumbing company
Roofing and plumbing share the same moment of need: something is leaking and the homeowner calls one of the first names they see. The work that moved this roofer is the work on our local SEO plans.
The jump came from the high-value work, not just more calls. For a plumber, that means pages and keywords for water heater replacements, sewer lines and repipes, not only "plumber near me".
Six months on Golden. Your timeline depends on your market and where you start.
The plan behind it
Golden, $235/mo
20 keywords, 20 guest posts, 20 Web 2.0 posts, in-depth research, premium indexing, on-page audit and content gap analysis.
Start GoldenHow we do local SEO05 / More results
Other case studies
Window tinting company, California
5 to 280+
leads a week (40+ a day)
Town-by-town pages took a tinting company past 280 leads a week
February to July 2025. Golden, plus content writing package.
Shutoff / Next step
Find out where your shop shows up at 2 a.m.
Tell us your website and the towns your trucks cover. By the next business day you will have a short written checkup: where you sit on the map for your main services, how your listing and site stack up against the shops ranked above you, and what we would fix first. It costs nothing and nobody will call you.